The One and Only Thing You Need to Get Done on LinkedIn

I spend a lot of time talking with partners about strategies on how to grow and increase revenues.

Often the growth conversation turns to how partners actually find new clients. Invariably, the answer is “referrals.” You can imagine my surprise when I discovered how few MSPs, solution providers, and VARs are actually using to LinkedIn at all. Last week, I was a guest speaker at the Heartland Technology Groups (HTG) Marketing Special Interest Group (SIG). I asked the group of twenty business owners present: “How many of you are connected on LinkedIn with all of your key clients?”

Not a single hand went up.

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Three No-Brainers to Start Selling With LinkedIn

 I had the pleasure of participating in the LinkedIn seminar yesterday in San Francisco: How to Benefit From the Social Selling Revolution. 

The purpose of the seminar was to drive awareness of the many LinkedIn services that are available to sales and marketing professionals. These tools can help businesses of any size better prospect, discover new leads, and successfully close more business.

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Three Secrets to Pricing and Packaging Your BDR

I interviewd Erik Thorsell last week on the eFolder Partner Chat webinar. I really liked this session, since Erik has a very unique perspective on managed services pricing. In short, he believes too many partners are leaving big money on the table by including too many features and commitments in your average service bundle. Including everything but the kitchen sink is a sure way to sap your ongoing profitability.

Give it a listen. It will be worth your time.

Three Reasons to Do Joint Ventures

In the past week, I have had the pleasure of participating in both the Robin Robins Bootcamp and the highly successful Tech Pulse client event put on by Success Computer Consulting and Mytech Partners in the Twin Cities.

Robin Robins is always reminding her followers of the wisdom of doing joint ventures, where two companies join forces to combine their marketing lists, firepower, and content.

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Is selling evil? Have a listen.

I saw Joe Polish at the Robin Robins Bootcamp. He made a big impact. I have always felt the best salespeople are people who are passionate about educating their prospects. This is right in line with Joe Polish's comments here: